Source, being a necessary but least important contextual part of a message, written in Sentence Case and even smaller font size.Website name, also Upper Case, but smaller type, is the second point the viewers’ eyes move to - which is of great value for brand recognition.Main message in Upper Case and larger font indicating its importance.In the example above, text has 3 levels of hierarchy: Hierarchy is needed to organise type to indicate the structural order of importance of your message. So, what do you have to pay attention to in typography to craft a visually appealing post with a message? While the copy delivers the message, typographic laws of hierarchy, white space, font combination, scale, weight and colour serve as an aid for the message to be seeing and read. Follow the rules of typography (detailed below) to make your post easy to read.Use images as a visual aid to grab viewers’ attention.Make sure your copy is brief, simple, and jargon-clear.Identify your target audience and craft messages useful or interesting for them.And guess what? Posts with messages overlay win again - 14,158 likes per post comparing to 8,784 likes per photo post.ĭespite the majority of posts being photos, thumbnails with quotes performed 1.7 times better than pure imagery.īased on the analysis of a few dozen brands’ Instagram profiles, outlining the following strategy on publishing successful text driven posts: Yoga Inspiration publish the mix of beautiful photos and not so beautiful but inspirational typography. Photo posts show high engagement of 6,232 likes per post, but informative typographic messages overlaid with photos still perform better - 6,896 likes per post. 1,271 likes per image with text messagesįun messages and beautiful typography led to high engagement levels over six times more than imagery.Īgain, beautiful typographic solutions with relevant messaging wins over photography, approximately double the engagement.Their brief factual statements on average get twice as much engagement as pure imagery. Explore your own creative vision and play around for the perfect look and feel for your video.A great example demonstrating the impact of a typographic message versus image with captions. Kapwing supports many other text transformations as well, including text opacity and line height. You can also use the fifth transformer to slightly rotate the text to the perfect angle. Use the transformer (the dots on the text box outline) to resize the text or drag and drop it to the position you want on top of the video.
#Phonto text on image download#
Export your image to download it or share it on Facebook, Instagram, or Twitter in just a few seconds. With custom text boxes for photos, you can add vivid descriptions, eye-popping titles, stylish signatures, and even auto-generated subtitles for background audio. Add as many text boxes as you want to your canvas and edit them all however you want. Customize your text's font, color, outline, style, position, size, and even animation style and drop shadow effect. In Kapwing, use the text tool to add a text box and write what you want your text box to say. With Kapwing, creators can add custom text to any image in just three clicks.
Adding custom text to your images is a great way to label your images, watermark photos, or just generally give more context to your content.
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